Marketing Automation Manager

Company: Vista Equity Partners Management, LLC
Location: Washington
Posted on: May 24, 2025

Job Description:

vision insurance, flexible benefit account, parental leave, 401(k), employee discountAt EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.For more information, visit our Careers page.The Role in Brief:Marketing Automation ManagerAs our business evolves the technology that powers our enrollment and advancement marketing products, we need a team of talented individuals to develop, maintain, and execute responsive marketing campaigns. This role serves as the primary technical specialist on campaign logic and setup in Acquia Campaign Studio.This position will ideally be based in Richmond, VA or Washington D.C.Primary Responsibilities:

• Craft and deliver automated marketing campaigns based on EAB marketing best practices and standards
• Work with in-house creative, strategy, and account teams to develop campaigns and segmentation
• Assume ownership for the end-to-end process of campaign creation; including but not limited to:
  
  • 
    
  • working with business stakeholders,
  • creating lists,
  • creating and updating emails,
  • updating and quality assurance of emails, landing pages, campaigns,
  • creating simple and complex workflows, and
  • ensuring accurate tracking and management of work
    
    
  • Execute on daily assigned operational tasks, according to best practices and service line agreements
  • Troubleshoot technical issues related to templates, responsive design, email testing, list segmentation and other aspects of email execution, as required.
  • Stay current on responsive marketing best practices around coding, design, and testing of email campaigns.Basic Qualifications:
    • Comprehensive knowledge and 2-4 years' experience working with marketing technologies and tools
    • Basic knowledge of responsive design systems and creation of assets
    • Strong understanding of Marketing Enrollment Solutions marketing campaigns and systems
    • Strong attention to detail inclusive of an editorial eye, with an excellent command of type and editingIdeal Qualifications:
      • Experience working with an enterprise marketing automation tool (preferably Acquia Campaign Studio)
      • Strong verbal, written, interpersonal and support services communication skills
      • Experience using e-mail delivery tools (Litmus, Return Path, etc.)
      • Ability to troubleshoot campaign coding problems and to develop solutions
      • Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.Compensation:The anticipated starting salary range for this role is $60,000 - $72,000 year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
        • Medical, dental, and vision insurance plans; dependents and domestic partners eligible
        • 20+ days of PTO annually, in addition to paid firm and floating holidays
        • Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
        • 401(k) retirement savings plan with annual discretionary company matching contribution
        • Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
        • Employee assistance program with counseling services and resources available to all employees and immediate family
        • Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
        • Fertility treatment coverage and adoption or surrogacy assistance
        • Paid parental leave with phase back to work program for birthing and non-birthing parents
        • Access to milk shipping service to support nursing employees during business travel
        • Discounted pet health insurance coverage for dog and cat family members
        • Company-provided life, AD&D, and disability insurance
        • Financial wellness resources and membership in a robust employee discount program
        • Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunitiesBenefits kick in day one; learn more at eab.com/careers/benefits.This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.About EABAt EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.For more information, visit our Careers page.The Role in Brief:Marketing Automation ManagerAs our business evolves the technology that powers our enrollment and advancement marketing products, we need a team of talented individuals to develop, maintain, and execute responsive marketing campaigns. This role serves as the primary technical specialist on campaign logic and setup in Acquia Campaign Studio.This position will ideally be based in Richmond, VA or Washington D.C.Primary Responsibilities:
          
          • 
            
          • Craft and deliver automated marketing campaigns based on EAB marketing best practices and standards
          • Work with in-house creative, strategy, and account teams to develop campaigns and segmentation
          • Assume ownership for the end-to-end process of campaign creation; including but not limited to:
            
            • 
              
            • working with business stakeholders,
            • creating lists,
            • creating and updating emails,
            • updating and quality assurance of emails, landing pages, campaigns,
            • creating simple and complex workflows, and
            • ensuring accurate tracking and management of work
              
              
            • Implement responsive email marketing campaigns and templates that utilize HTML, CSS, JavaScript and other technologies as needed
            • Execute on daily assigned operational tasks, according to best practices and service line agreements
            • Troubleshoot technical issues related to templates, responsive design, email testing, list segmentation and other aspects of email execution, as required.
            • Stay current on responsive marketing best practices around coding, design, and testing of email campaigns.
              
              
              Basic Qualifications:
              
              • 
                
              • Bachelor's degree
              • Comprehensive knowledge and 2-4 years' experience working with marketing technologies and tools
              • Basic knowledge of responsive design systems and creation of assets
              • Strong understanding of Marketing Enrollment Solutions marketing campaigns and systems
              • Strong attention to detail inclusive of an editorial eye, with an excellent command of type and editing
                
                
                Ideal Qualifications:
                
                • 
                  
                • Experience working with an enterprise marketing automation tool (preferably Acquia Campaign Studio)
                • Strong verbal, written, interpersonal and support services communication skills
                • Passion for email development or digital marketing
                • Experience using e-mail delivery tools (Litmus, Return Path, etc.)
                • Ability to troubleshoot campaign coding problems and to develop solutions
                • Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration.
                  
                  
                  If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.Compensation:The anticipated starting salary range for this role is $60,000 - $72,000 year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.Benefits:Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
                  
                  • 
                    
                  • Medical, dental, and vision insurance plans; dependents and domestic partners eligible
                  • 20+ days of PTO annually, in addition to paid firm and floating holidays
                  • Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
                  • 401(k) retirement savings plan with annual discretionary company matching contribution
                  • Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
                  • Employee assistance program with counseling services and resources available to all employees and immediate family
                  • Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
                  • Fertility treatment coverage and adoption or surrogacy assistance
                  • Paid parental leave with phase back to work program for birthing and non-birthing parents
                  • Access to milk shipping service to support nursing employees during business travel
                  • Discounted pet health insurance coverage for dog and cat family members
                  • Company-provided life, AD&D, and disability insurance
                  • Financial wellness resources and membership in a robust employee discount program
                  • Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
                    
                    Benefits kick in day one; learn more at eab.com/careers/benefits.This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
                    To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.Helping all candidates find great careers is our goal. The information you provide here is secure and confidential.We are now directing you to the original job posting. Please apply directly for this job at the employer's website.
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Keywords: Vista Equity Partners Management, LLC, Bel Air South , Marketing Automation Manager, Executive , Washington, Maryland